Hakan Sulun
Digital Marketing Professional
Professional Experience
Improving the online presence and growth of businesses from Fortune 500 companies to startups.
IMCD Group
Global leading distributor of speciality chemicals, operating in 60 countries with 4,700+ employees in 2023.
Global Digital Marketing Specialist
2022 July - Present
Guiding Advanced Materials business group initiatives from global to regional level and supporting local units.
-
Boosted SEO impressions by 161% and SEO-generated clicks by 633% for the Advanced Materials business group's web pages in the first year.
-
Directed and guided international teams to effectively implement business group campaigns at the regional level. Executed 10+ omnichannel campaigns, engaging participants from multiple global regions.
-
Achieved a 5,000+ increase in new website visitors, leading to an 8% rise in overall website views.
-
Introduced and guided new digital marketing technology tools on the company level to enhance lead management and accurately calculate ROI for tradeshows and events.
Full Time Employee
Arçelik Global
One of the largest home appliances manufacturers in the world, owner of 12 global brands including Beko and Grundig.
Digital Marketing Specialist
2021 July - 2022 June
Enabling new marketing tools from HQ to regional teams, providing SEO & analytics operations support.​
-
Collaborating with 100+ countries to boost their sales via eCommerce and online retailers by providing guidance for their websites, SEO performance, and analytics.
-
Supporting the end-to-end digital marketing flow from lead gen, nurturing to demand gen by promoting marketing tools and importing new technologies.
-
Executed 5+ high-budget landing page projects with collaborating agencies, brands, and regional teams.
Full Time Employee
Kumano Shindo
Japan-based association that promotes innovative human resource development for a regenerative future society.
Medusa
Textile machine manufacturer with 15 years of experience.
Bospros
International trade & market development company provides services for the Asia-Pacific region.
Website Creation & Content Management
2021 June
Built a custom, multilingual website and enabled the organization to receive online donations.
​
Visit kumano.life
Project
Website Creation
2021 June
Built a custom website and enabled the company to display their product information online.
​
Visit medusaltd.com
Project
Website + Brand Pack Creation
2021 May
Delivered a custom website and promotional brand kit that enabled the company to generate 50+ new leads via online channels.
​
Visit bospros.com
Project
ProManage / Doruk
Industrial software development firm operating in 11 countries with 100 employees and ~$5m revenue in 2020.
Digital Marketing Executive
2018 November - 2021 March
Led all marketing-related activities, including budgeting, branding operations, and corporate relations.
-
Executed 20+ campaigns, exhibitions, and product launches (e.g., SaaS-based ProManage Cloud) using digital tools such as social media channels, webinars, mailing, landing pages, SEM, and SEO-ready web content.
-
Sustained a B2B pipeline with 5+ new qualified leads per month, established by growth hacking practices. Contributed to the 100% uplift of year-to-year sales and company growth.
-
Initiated and managed the promanage.com website’s transformation project, which won a reward in Golden Spider Awards and increased the overall web performance by over 100% in 6 months after launch.
-
Uplifted the social media followers by over 300% organically.
Full Time Employee
NMQ Digital
Dutch-based digital content execution agency with 250 employees and 5 branches.
Digital Content Manager
2016 August - 2018 October
Supported the management of large-scale content execution projects for global brands and led project teams.
-
Managed 20.000+ digital content pages of global companies such as Philips, Signify, Dorel, Hertz and provided on-site support in Istanbul, Lisbon, Florida, and New Jersey.
-
Successfully delivered the Hertz website migration project and launched the new Android & iOS apps by partnering with IBM & Accenture development teams. Also completed the content implementation project of Philips’s Hue product launch and Dorel’s website migration project.
-
Led and trained 30+ agents to run client content management systems with an effective QA system.
Full Time Employee
Innova
F5 Communications Management
Merlin'in Kazani
One of Turkey’s largest IT companies that provides platform-independent solutions.
Boutique public relations agency to provide communication services for technology-oriented companies.
Technology and gaming-oriented digital media organization with a reach of over 1 million monthly users.
Copywriter
2015 May – 2016 July
Authored website and press release content. Also provided content for technology-oriented media websites such as shiftdelete.net, technopat.net, Hardware Plus Magazine, PCnet Magazine during the same period.
-
Authored 500+ blog posts, press releases, and corporate website content accordingly with SEO practices.
Remote Freelance
Marketing and Public Relations Specialist
2013 Sep. - 2014 Sep.
Provided corporate communications for 10+ clients and managed their relationship with the media.
-
Authored 200+ press releases and managed the social media channels of tech companies such as Kingston, HyperX, iyzico, Yandex, and Viewsonic.
Full Time Employee
Web Journalist
2009 June – 2013 August
Created daily written and video content for media websites, social media channels & strategic partners.
-
Authored and created 3,000+ articles, reviews, interviews, and 100K+ viewed videos.